Wednesday, 4 October 2017

25 years of United World Underground

It is a rare occasion when one can celebrate, instead of fleeting flickers of indie music promotions amongst the dominant music industry-driven ubiquitous communications, a 25-year-long consistent history of a huge underground music project.

Music & Elsewhere,  the "label for bands who put their music before the money and their souls before the world", has reached a major landmark this year - and its 25th Anniversary Collection of the United World Underground is scheduled for mid-October as a special release.

The movement, with tireless efforts and meticulous curating work by Mick Magic, has been connecting musicians from a huge variety of musical worlds. It is no surprise that the special collection features music ranging from space rock to alternative to experimental to post-punk.

Featuring 33 hours of music, a 64-page PDF booklet, bonus materials including two books, it covers music from 30 countries - the detailed contents can be seen on the special release pages. The release weekend will also have numerous give-aways, including 50 albums (and counting).

From Germany to Thailand, from England to South Africa, the collection covers independent artists from five continents, spanning 25 years of musical output.

The past and present of the United World Underground movement and the Music & Elsewhere label can be followed on its chronological webpage.

With the countdown under way, free music tasters have been posted every day and collected also on the free music page.

The countdown and the release weekend with special giveaways can be followed via the main portal.

In an increasingly "playing it safe" ultra-manufactured music industry-driven global scene, the new and often, in a good sense, disruptive vehicles of the internet era have ensured an unprecedented surge in creative output that refuses to limit itself to rigid labels.

In this novel context, which has broken all the old models and modus operandi of what one knew as the "music industry", UWU and the Music & Elsewhere label remains an international presence...

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